At Metaverse Studio, we offer brands the opportunity to join in on the excitement generated by Fortnite and its 500 million users worldwide by creating customized games and maps.
The possibilities for creation are truly endless since the advent of UEFN (Unreal Editor for Fortnite) in March 2023, which provides interactive agencies and video game studios with the tools to design high-quality interactive virtual environments.
Finally, brands now have the opportunity to access video games worthy of the biggest titles (AAA). It is now possible to experience survival in the face of a zombie attack with colleagues, participate in an hoverboard race or parkour challenge in a brand environment. This opportunity also allows teams to come together at physical gaming events, creating memorable moments and opportunities for networking.
This opportunity also allows teams to come together at physical gaming events, creating memorable moments and opportunities for networking
However, it is primarily the opportunity to communicate with the younger generation, who are particularly sensitive to the codes of video games, that represents real added value in terms of branding and marketing.
Brands thus have the opportunity to reach out to this audience, using the unique mechanisms of video games to spark interest and engagement.
As video games have become a true cultural and social phenomenon, the metaverse offers fertile ground for brands wishing to interact with their audience in innovative and immersive ways.
By creating customized games and maps in the world of Fortnite, brands can offer unique experiences to their users, allowing them to explore, have fun, and interact with their content in new ways.
UEFN (Unreal Editor for Fortnite) is a powerful tool for interactive agencies and video game studios, offering them the opportunity to bring their creative vision to life and design breathtaking interactive virtual environments.
Brands can customize their presence in the world of Fortnite by creating virtual worlds that reflect their image and offering immersive and captivating experiences to their users.
In addition, using gaming as a communication platform offers brands the opportunity to reach a young audience, often passionate about the world of video games.
By using the codes and mechanisms specific to this universe, brands can create memorable and engaging experiences, strengthening their positioning and reputation among this strategic target.
Brands also have the opportunity to create physical events around gaming, bringing their community together in a fun and immersive environment. These events offer a unique experience to participants, strengthening their engagement with the brand and creating an emotional connection.